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Here are the answers to the most frequently asked questions:
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Internet auctions or own shop?
Internet auctions give the possibility to run a shop with low fixed costs for complete beginners in the e-commerce activity. Sales within the popular Internet auction serve as a good starting point in the business activity for anyone who lacks courage and experience needed for the investment in own e-shop. In fact, many owners of the popular shops have started their e-business activity taking full advantage of Internet auctions. Running an e-shop should be treated as target activity, whereas Internet auctions as a mere training in e-sales.
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What is needed to open an e-shop?
The most important is to get acquainted with the Internet functioning and rules and regulations of e-commerce. From the technical site, the opening of an e-shop is connected with the choice of:
- reliable host services provider (i.e. virtual server on which your e-shop software will be installed);
- domain, i.e. the Internet address of your shop;
- specialist software that would support your shop;
- a company, that would be responsible for complex sales system implementation and its future development and service.
Moreover, if you want your shop to be attracted to customers, it should be given proper publicity. Therefore, it is advisable to:
- index and place it properly in the search engines;
- place the advertisement in popular portals and content-related websites.
A sensibly chosen coordinator, server, domain, software, positioning in search engine service as well as a good concept for sales are key to success of your shop in the foreseeable future.
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Is it advisable to have more than one address for an e-shop. Is it expensive?
An e-shop address (i.e. domain that makes the shop visible on the Internet) serves as an identification tool. Therefore, it should be associated with the given business and product line. The best addresses are those which are the easiest to remember.
It is possible to reach an e-shop via many addressees of independent index. Nowadays, Internet domains are rather cheap. Annual license fee accounts for as much as few dozen zlotys. However, it is quite difficult to buy attractive domain as the majority of the most popular addresses are booked in advance and their repurchase from the agent may turn out to be very expensive.
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What are the benefits of having more than one address?
As each Internet address can be individually indexed and advertised, having more than one address contributes to fact that the shop will be visited by more customers.
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What addresses are the best for an e-shop?
The best addresses are those comprising key words for the given business line. Please notice that, it is better to buy domain in the native language rather than that which could be understood only by some customers. Domains that explicitly identify the offered products are good advertisement for the product line itself.
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Dedicated e-shop or universal one?
Each implementation of an e-shop should be preceded by the analysis. Dedicated solutions are recommended for those who are convinced about the sales on the Internet, have strategic plans of system’s development and are open to publicity. If the abovementioned conditions are not met, then those e-commerce systems are recommended which are generally accessible and free of charge.
The design process of e-shops supported by EPRO takes place irrespective of the system’s functionality. E-shops based on the universal system serve their purpose in the same way as those to which the most individual, dedicated solutions have been applied.
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How to get acquainted with demo shop?
An important step in the process of software selection is trying out all possible systems in the form of demo shop. Although many producers boast about the intuitiveness and ergonomics, still it is recommended to verify systems on your own.
You can visit a demo eproSHOP under www.eproshop.com.pl. Here you can also find the information about the access to administrative panel supporting our e-shops.
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phone: 085 743 66 36
mobile: 696 001 303
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