Website plays a crucial role in the image design and creation of your company as it is more frequently visited than the premises. The creation of the visual identification is one of the elements of e-marketing. Visual identification as a factor influencing the trademark should be carefully considered and explicitly associated with the company’s activity, for it is a decisive factor for the company’s perception and promotion devices both traditional and electronic. That is why it is important to give it proper attention since the very beginning of the activity as the later changes may be time-consuming and expensive.
Elements of visual creation:
A very common mistake, when choosing a name for a company, is treating it too personally and relating it to memories of its founders. That is why, it is important to bear in mind that company’s name should not refer to its owners but to customers as they are to evaluate and remember it. A very popular, although not necessarily reasonable, solution is to base it on the owner’s surname which serves its purpose in case of freelance jobs such as an architect or a lawyer. The name does not have to refer to anything specific, it may be even a new word such as EPRO, but it is important to make sure that it is pronounced easily. The name should not change within company’s development.
- proper selection of colours
The choice of colours influences considerably the perception of the company’s image as it is a form of a non-verbal communication. Different colours have different symbolic meanings. The knowledge about the way colours are perceived by the customers facilitates the choice of leading colours for the image creation. For example, orange colour of EPRO logo has been applied in order to draw customer’s attention whereas black makes it professional and sophisticated.
Logotype as one of the most important elements of visual identification is placed on each elements identifying the company such as business cards, professional paper, products or promotional materials. The process of its creation comprises: basic and utilitarian version of the sign, its typography, colouring and graphic elements design. Very often logotype is mistakenly used interchangeably with logo which may result from the fact that sometimes as in case of EPRO they are the same sign. However, the term logo is broader, as it concerns not only icon but also advertising slogan.
Logo consisting of icon and logotype.
Logo consisting of logotype and slogan.
Logo being a logotype.
The abovementioned as well as other factors make so called visual identification system which is a set of these features that distinguish the company from others in the given business activity and at the same time build its accurate perception. It is worth remembering that as a system visual identification should be coherent and integral with its parts.
 
EPRO professional paper EPRO business card
All the rules concerning the process of visual creation should be gathered and described in the special book of sign. The book usually comprises the description of logo construction process and its proper use as well as description of some projects that make use of logos or logotypes such as cars’ design or external advertisements.
Despite its key role visual identification plays in the company’s perception, many business executives underestimate its importance by taking pot luck in the process of its creation, whereas its preparation should be entrusted to professionals. EPRO specialists basing on their long-term experience may provide you with the successful creation of unique image that will affect accurate perception of your company by its customers.
Our offer is addressed not only to companies planning to launch their activity on the e-market but also it may be appealing to those which look for new, fresh image in the constantly changing conditions of e-business.
|
|
phone: 085 743 66 36
mobile: 696 001 303
|
